“Pilar’s story, located in Mataró (Barcelona), is a retail outlet for all kinds of articles for children – it is a new kind of toyshop. Shop is a space full of magic and surprises that seems to have sprung from a children’s story. There is a rainbow and out of scale objects, all suggesting the world of the imagination. This idea, which is the main feature of the project, makes use of real elements to create an enchanting environment. The objective is to enter a new world that is attractive to children as well as adults.
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